“We cannot solve a problem by using the same kind of thinking we used when we created them”

– Albert Einstein



Hi I’m Eben Esterhuizen

There is something about passion that drives business owners and entrepreneurs. It is this passion that I live by  which allowes me to build the foundations of my business’s. Engaging with people in a meaningful environment is success on it’s own and working together brings about change and the ability to impact others.

As the founder and General Manager of OnShelf Pharma and other brands within the pharmaceutical industry, I am pleased to work with over 400 staff members, who have molded OnShelf Pharma into a leading retail marketing and merchandising agency in South Africa. We recruit and develop people that are excellent at finding and delivering opportunities. We foster a high performance culture where people lead by example and support each other to achieve goals and exceed expectations.  With over 21 years of experience in retail and pharmacy, I am fortunate to have grown our business portfolio to develop and empower our members.   


To encourage entrepreneurial thinking and financial literacy to spark the entrepreneurial spirit in  people.


To lead is to serve.  How do we make a difference in the world, how do we empower and enable others to drive creativity, innovation and better results – these are the conversations to have.


As humans and as teams, we are interdependent.  Support and accountability work hand in hand to deliver exceptional results.  And it’s also the right thing to do.


Retail and FMCG


OnShelf Pharma is a healthcare
agency with a difference